Using Beamer to easily manage broadcasts

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Recently I made the decision to build a private hub, giving my existing clients a one-stop-shop for all matters relating to their working relationship with me. This includes access to all paid invoices, project and on-going contracts, files from past projects, a support request form for getting help and so on.

I did have a slight problem though. I knew I’d need a simple way of talking to my client base without having to manually reach out to everyone individually. Furthermore I didn’t want to have to sell a kidney to finance such a powerful broadcasting tool (I’m looking at you Intercom).

The solution

That’s when I came across a handy tool called Beamer. Beamer let’s me effortlessly and seamlessly update all of my clients in the hub, or anywhere to be honest, with any important updates or announcements that I have. Furthermore I can see a real opportunity to use it for other inbound marketing and up-selling opportunities such as:

  • Blog posts
  • New service offerings
  • Updates to my terms or privacy policies
  • Gauging how my clients feel I’m doing (NPS – net promoter score)
  • Offers, events and promotions
  • Changelog or service updates (i.e. SaaS owners)
  • And much more…
Sounds good, what’s the setup like?

I found Beamer superbly easy to get started. They provide a convenient WordPress plugin for those of you who are like me and use the world’s most popular CMS, or a snippet of JavaScript that you simply add to your website and hey presto it goes live. It couldn’t have been easier and support are ace if you do need a hand.

What are the key features?

Well you know I mentioned gauging my clients feeling towards me and my services (aka NPS)? Well one of the most powerful features, for me anyway, is the Feedback and Reactions feature, which allows me to truly see how everyone is doing, and it’s fully trackable and generates a report on satisfaction and engagement.

Other key features of Beamer are:

  • Rich WYSIWYG text editor for adding headings and styling
  • Insert images, GIFs and videos right into the Beamer post
  • Customisable appearance that allows you to compliment your branding
  • Absolutely no coding is required to get this working!
  • Great news for your website or applications SEO (Search Engine Optimisation)
  • Segmentation – being able to post to specific audiences of users
What does Beamer look like in action?

As previously mentioned Beamer has some nice customisation options available, including white-labeling with their Pro tier. Let me show you what that looks like.

Give me a real-life use case

Let me set a scene for you. You have a new product update for your SaaS service and you’ve made a great explainer video. You’ve got the video and your going to send a mailout and hope for some opens, click throughs to view the video and maybe one or two, if you’re lucky, responses with feedback. Why not get your users whilst they are IN your application or ON your site, where they are already actively engaged in you and your service. The power of Beamer and perfect timing will help you get 10x more users viewing the video and leaving their thoughts and reactions.

If you’re thinking there’s still a chance my users won’t click the Beamer trigger, you’d be wrong. Simply enable “Auto-open sidebar” and reveal the Beamer sidebar widget. This can be activated for any of your posts on a post-by-post basis making it possible to give your users the important information they need as soon as they next visit or login.

I have different audiences, will Beamer work for me?

The short and sweet answer is, yes. With Beamer you can segment your posts and pinpoint specific audiences like…

  • Paid vs un-paid users
  • Prospects vs existing clients
  • Geolocation
  • Interests
  • Roles
  • And so on, whatever you like.

This is achievable with a Beamer Pro account.

In summary, if you are managing an e-Commerce, SaaS, blog or website of any kind and want an easy way to keep your users in the know about your special offers, latest features and updates, I highly recommend you give Beamer a try. You can sign up here for free and they have tons of features packed in to their Startup and Pro plans, starting at just $49 a month.

You can even get a 20% discount on your first three months. Just click this link and enter the code “beamer20x3” in Billing.

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