Planning a successful re-design

Knowing how to design websites is a brilliant skillset to have. I absolutely love the thrill of taking a concept or brief and turning it into something that delivers real results.

One downside however is that I’m a huge critic of my work and must re-design my website almost every year. Well I don’t have to, but I often do. This year has been no different in that regard, except I did it right this time. More on that later.

It’s not all doom and gloom though, refreshing a website can have a hugely positive impact on your business if planned and implemented correctly. Done wrong and you could instead damage your brand or business.

Why re-design if there are risks involved?

Being in business is all about taking carefully calculated risks, weighing up the pros and cons and making the best informed decision.

One way of improving your chances of success is to plan things out. Planning is the key to successfully accomplishing any task in life.

Now don’t get me wrong it can’t 100% protect you from mistakes, but it goes a very long way to reducing the risks associated with any decision or change you make to aspects of your business.

The real mistakes occur when you simply wing it and hope for the best. This is a real recipe for disaster and can land you in some troubled waters.

Planning the re-design of Wunderful.co.uk

Before I even thought about getting carried away creating graphics, designing pages and coding I went to my favourite tool of choice, FlowMapp.

FlowMapp is an “online tool for creating interactive sitemaps and user flows for web development and planning better UX“. I couldn’t have said it better myself.
 
The planning phase is the most important part of any project in my opinion. We can effectively take all the guessing work out and identify exactly what pages are required and how they can effect the user journey.

One of my favourite new additions to FlowMapp in Q2 2018 is their User Flow update, which allows you to plan out the customer journey. Take a look at what I mean below.
 
A Wunderful website update - User Flow example
Planning the User Flow – an example

In conclusion

If I’ve learnt anything this time around its the importance of planning out various aspects of a project.

You’re probably sick and tired of the word, right? Though don’t let that put you off. Choose to work on your plan, choose to do it right.

If you require any help whatsoever when planning a new website, or updating an existing one, give me a shout.

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